We’re guessing that if you’re here on our site, or stopped by the Roanline brick and mortar store in Asheville, North Carolina that you care about trees. You know, the big beautiful leafy things that make up the forests we love to hike in, camp underneath, and explore. Like you, we love trees, too, which is why we're proud to carry Tentree apparel.
Tentree is a clothing company that loves trees, too, not just for their beauty or as a place to play outside, but for the vital role that trees play in different ecosystems all over the world, and in the communities that rely on those ecosystems. That’s why Tentree plants ten trees for every item purchased, with a goal of planting 1 billion trees by 2030.
One of the countries Tentree has chosen is Madagascar, which has been deforested by 80%. That’s created real ecological consequences, making the island more vulnerable to storms and reducing residents’ ability to make a living. By planting trees, Tentree has contributed to efforts that are slowing desertification, making firewood and fruit available to families, and helping rare animals like the panther chameleon, comet moth, and Madagascar’s famous lemurs get their habitats back before it’s too late.
In Senegal, Tentree planted fruit trees that not only help the country recover from major deforestation due to agriculture, but also provide a commodity and food source that help peanut farmers break free from monoculture. That’s good for the land, good for the farmers, and good for Senegal’s economy— and it promotes the kind of long term sustainability that is the backbone of Tentrees mission.
That means that when you purchase, say, a new Irvine Full Zip Hoodie, you can have some peace of mind knowing that the trim is made from cork instead of leather (so it’s vegan!), that the fabric is mostly recycled polyester, and that the whole piece was crafted in China by workers who aren’t being exploited. When you pick up the Tentree Fergus Shirtor the Women’s Colwood Pant, you’re not only getting new clothes, you’re also supporting fair wages for workers, stronger communities, and more trees for us all.
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