May 23, 2018 2 min read

Here at Roanline, we take pride in who we partner with and the brands that we carry. We love to support small businesses with a story and a greater purpose. 

Our outdoor apparel partners believe in creating authentic value that goes beyond high-quality products

We are excited to bring you a new monthly conscious capitalism series to showcase our brand partners -- companies like Cotopaxi, United by Blue, Cedar Ravine, and the Parks Project just to name a few.

What is Conscious Capitalism


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In short, conscious capitalism is when companies are committed to the greater good -- not just the bottom line on their financials. These companies make it their mission to serve and benefit their customers, employees, investors, communities, and the environment. This ethical framework comes in varying degrees. It includes practicing sustainable manufacturing processes, providing financial support to environmental and community-driven organizations, and even organizing volunteer events. Conscious capitalism is the belief that you can simultaneously make a great product, a profit, and a difference.

Why Conscious Capitalism

We were founded on providing a place to buy all of our favorite outdoor inspired brands, but it is more than just outdoor apparel. Roanline co-founder, Ferrell, summed it up best saying “We're always on the lookout for up-and-coming brands that are making great products and have a meaningful commitment to environmental and social responsibility in what they make and what they're doing behind the scenes.” It’s about businesses with inspiring stories and dedication to giving back to our natural world.

How You Can Help


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You don’t have to go out and pick up garbage or plants trees -- although we wouldn’t discourage it since volunteers are always needed. Our brand partners understand the importance of social responsibility so you can support the environment without breaking a sweat. You can feel good about wearing that Parks Project t-shirt knowing that your purchase directly contributes to more than 30 different conservancies across the country. Enjoy sipping your morning coffee out of your United by Blue mug because your purchase means a pound of trash was picked up from our ocean and waterways. Help fund The Nature Conservancy’s Adopt an Acre® program and keep your head warm while wearing a Cedar Ravine beanie. If you want to do more (which we hope you do), then check out these volunteer resources

Stay tuned for our next Conscious Capitalism installment featuring the Parks Project.

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